http://www.chindogu.com/Assignment #3 
http://www.chindogu.com/chindogu/tenents.html– Chindogu – The Art of Useless Inventions -
 
Objective:
Create a useless invention according to the rules of the Japanese art of "Chindogu". This will be a project created in several distinct steps. First, conceptualize your own Chindogu. Second, create and 30 second to 1 minute video “infomercial” about your useless invention, appropriating the substance and style of such television advertisements.
Concept:
The first step will be to research Chindogu on the internet.   Visit the blog as a starting point, I will be posting a few links to get you started.  Create a graphic product proposal modeled on those featured in the Chindogu books of your project - complete with descriptive text of the function or lack there-of inherent in your idea.  This proposal will be presented and critiqued to the class on Monday, October 5th.  
Creation:
The second part of the project will be to actually create the invention as a sculptural/functional/performative object.  Construct your invention from found or purchased everyday items.  The finished  Chindogu must be functional.  The finished project is due on Wednesday, October 7th.
Infomercial:
The third part will be to create an infomercial for your invention! Study the form before commencing. Produce a short, 30-second to one-minute long infomercial/commercial for your product. Show your Chindogu in action! Incorporate video and sound to create an undeniably enticing advertisement for your invention.
Examples:
Research "Chindogu" online and examine the books in class.  Think of something relevant to your life - something that goes to the extreme to accomplish a simple task.  Over engineering is key!  This could be instructional, informational, humorous, serious, inspirational, etc..  
Calendar:
September 30th          Sierra Arts and NMA field trip.
October 5th                  Chindogu proposals as PSD prints.
October 7th                  Chindogu physical inventions due, video demo.
October 12th                  Reading Chapter 3 Lovejoy.
October 14th                  Infomercials Due!  Critique!


