Project Assignment #3 Chindogu!

http://www.chindogu.com/Assignment #3

http://www.chindogu.com/chindogu/tenents.html– Chindogu – The Art of Useless Inventions -

Objective:

Create a useless invention according to the rules of the Japanese art of "Chindogu". This will be a project created in several distinct steps. First, conceptualize your own Chindogu. Second, create and 30 second to 1 minute video “infomercial” about your useless invention, appropriating the substance and style of such television advertisements.

Concept:

The first step will be to research Chindogu on the internet. Visit the blog as a starting point, I will be posting a few links to get you started. Create a graphic product proposal modeled on those featured in the Chindogu books of your project - complete with descriptive text of the function or lack there-of inherent in your idea. This proposal will be presented and critiqued to the class on Monday, October 5th.

Creation:

The second part of the project will be to actually create the invention as a sculptural/functional/performative object. Construct your invention from found or purchased everyday items. The finished Chindogu must be functional. The finished project is due on Wednesday, October 7^th.

Infomercial:

The third part will be to create an infomercial for your invention! Study the form before commencing. Produce a short, 30-second to one-minute long infomercial/commercial for your product. Show your Chindogu in action! Incorporate video and sound to create an undeniably enticing advertisement for your invention.

Examples:

Research "Chindogu" online and examine the books in class. Think of something relevant to your life - something that goes to the extreme to accomplish a simple task. Over engineering is key! This could be instructional, informational, humorous, serious, inspirational, etc..

Calendar:

September 30th Sierra Arts and NMA field trip.

October 5th Chindogu proposals as PSD prints.

October 7^th Chindogu physical inventions due, video demo.

October 12^th Reading Chapter 3 Lovejoy.

October 14^th Infomercials Due! Critique!